Anwar Alasr تعلن عن وظيفة أخصائي النمو والتسويق الرقمي (مستوى متوسط) في الرياض

KRZ is a Saudi company selling digital and electronic cards: gaming cards and gift cards, mobile voice recharge, data packages and more. Customers buy through our mobile apps and web platform, and through our POS network at retail outlets across the Kingdom. We make topping up, gaming and staying connected fast and easy, in line with Saudi Vision 2030's digital economy goals.

We are looking for a hands-on, data-driven marketer whose number one mission is to grow the number of customers buying cards through our mobile app. You will plan and launch campaigns, run our social media presence, and turn attention into installs, first purchases and loyal repeat buyers.

Mobile comes first, but you will also drive sales on our web platform and grow our POS network of retail points of sale. You own results, not just activity: every campaign you run should move a number.

Mobile app growth (top priority)

• Plan, launch and optimize paid user-acquisition campaigns on Snapchat, TikTok, Meta (Instagram/Facebook), X, Google App Campaigns and Apple Search Ads.
• Drive app installs, first purchases and repeat purchases, with clear targets for CPI, CAC and active buyers.
• Run App Store and Google Play optimization (ASO) for searches like gaming cards, recharge and data packages, in Arabic and English.
• Build referral, promo-code, cashback and loyalty campaigns that turn one-time buyers into regular customers and new-user sources.
• Work with product owner , IT Management, and operation Management to improve onboarding and checkout, and re-engage users through push notifications, in-app offers, SMS and WhatsApp (for example, recharge reminders and new game card drops).

Campaigns & social media

• Own the content calendar and day-to-day management of all KRZ social accounts.
• Create campaign concepts and briefs, and produce or coordinate content (short-form video, design, copy) that speaks to Saudi gamers, youth and everyday mobile users.
• Plan campaigns around key Saudi seasons (Ramadan, Eid, Saudi National Day, Founding Day, White Friday, back-to-school) and gaming moments such as major game releases, in-game events and esports tournaments.
• Manage partnerships with gaming creators, streamers and influencers, from selection to contracts to performance tracking.
• Work with telecom operators, game publishers and card brands on co-marketing and exclusive offers.
• Grow community engagement and respond to the audience in a consistent brand voice.

Other channels (web & POS)

• Support web sales through SEO, SEM and conversion-focused landing pages.
• Grow the POS channel: run campaigns to recruit new retail outlets (supermarkets, mobile shops, convenience stores) and produce in-store materials that boost card sales at existing points of sale.
• Create sales enablement material and support the sales team with leads and promotions for merchants.

Data & reporting

• Use our tracking stack (AppsFlyer for attribution, PostHog for product analytics, Google Tag Manager for web tags) to measure every campaign end to end, and keep events and attribution clean as new campaigns launch.
• Run A/B tests on creatives, audiences and landing pages, and reallocate budget toward what works.
• Report weekly on spend, installs, CPI, CAC, retention and ROAS, with clear recommendations.
• Manage the marketing budget and any agencies or freelancers.

• 3-5 years of digital marketing experience, with at least 2 years in mobile app growth or performance marketing.
• A proven record of growing an app user base in Saudi Arabia or the GCC, backed by numbers you can share.
• Hands-on experience running and optimizing paid campaigns on Snapchat, TikTok, Meta and Google.
• Working knowledge of ASO and hands-on experience with AppsFlyer (or a similar MMP), PostHog (or similar product analytics) and Google Tag Manager.
• Strong analytical skills: comfortable with dashboards, funnels, cohorts and spreadsheets.
• Deep understanding of the Saudi market, consumer behavior and social media culture.
• Fluent Arabic and English, written and spoken, with strong copywriting in both.
• Bachelor's degree in Marketing, Business or a related field.
• Self-starter who can work in a fast-moving startup with limited resources.

• Experience in gaming, telecom, digital vouchers/gift cards, fintech or e-commerce.
• B2B or trade marketing experience (retail outlet acquisition, lead generation, CRM such as HubSpot).
• Basic design and video editing skills (Canva, CapCut, Adobe tools).
• An existing network of Saudi gaming creators, streamers, influencers or agencies, and a genuine interest in gaming.
• Google Ads or Meta Blueprint certifications.

• First 30 days: audit current channels, tracking and app store listings; set baseline metrics.
• First 60 days: launch the first full-funnel mobile acquisition campaign and a refreshed social content plan.
• First 90 days: show measurable growth in app installs and paying customers at a controlled CPI, with a scalable channel mix.

You will be measured on app installs, new paying customers, monthly active buyers, repeat-purchase rate, cost per install (CPI), customer acquisition cost (CAC), and growth in web sales and active POS outlets.

• Competitive salary plus performance bonus tied to growth targets.
• Medical insurance and benefits in line with Saudi labor law.
• Real ownership and a marketing budget to test, learn and scale.
• A direct line to leadership and a fast path to grow into a senior or lead role.
• The chance to shape the brand of a growing Saudi digital cards platform.

Apply via LinkedIn or send your CV to info@anwaralasr.com with the subject "Growth Marketing Specialist". Include examples of campaigns you ran and the results they delivered (installs, CPI, ROAS or growth figures). Shortlisted candidates may be asked to complete a short practical task.

Saudi nationals are encouraged to apply.