شركة العوالي للتطوير العقاري تعلن عن وظيفة كاتب محتوى في مكة وجدة

We are seeking a creative, meticulous, and experienced Content Writer to join our team at Alawaly Real Estate Company. In this role, you will be the voice of our brand across all written touchpoints-from high-converting digital ad copy and engaging social media campaigns to immersive property brochures, investor decks, video scripts, and official corporate communications.

You will be responsible for maintaining a unified linguistic identity and a consistent brand voice across all channels, transforming technical real estate concepts into compelling narratives that resonate with our target audience and drive market engagement.

Key Responsibilities:

1. Social Media Content Management

• Develop and manage monthly content calendars.
• Brainstorm creative content concepts and seasonal campaigns.
• Craft engaging captions and marketing copy tailored to the unique characteristics of each platform.
• Suggest creative visual, graphic, and video concepts to accompany text.
• Drive engagement strategies and continuously optimize content performance based on analytics.

2. Performance Marketing & Ad Copywriting

• Write high-impact ad copy for digital campaigns across Meta, Google, Snapchat, and TikTok.
• Craft compelling ad headlines, WhatsApp broadcast messages, and SMS marketing copy.
• Develop persuasive messaging for outdoor billboards, banners, special offers, and corporate events.

3. Collateral & Corporate Profiles

• Write and structure detailed, persuasive brochures for individual real estate projects.
• Draft and refine the company’s core corporate profile and investor relations decks.
• Organize content professionally to reflect our premium brand identity and highlight competitive advantages.

4. Scriptwriting & Visual Content

• Write engaging scripts for promotional videos, Reels, and short-form video content.
• Draft professional Voice-Over (VO) scripts, interview questions, and event coverage outlines.
• Collaborate on influencer content and co-branded campaign narratives, offering creative direction on visual angles.

5. Official & PR Communications

• Draft press releases, official corporate statements, and milestone announcements (signings, inaugurations, launch events).
• Formulate strategic messaging for partnerships, agreements, and corporate updates.

6. Website & SEO Content

• Write clear, engaging copy for website pages and landing pages.
• Research and author real estate and lifestyle articles optimized for search engines (SEO).

7. Brand Voice & Linguistic Identity

• Establish, document, and refine the company’s distinct Tone of Voice (ToV).
• Ensure absolute consistency in formal and marketing communications across all platforms.

8. Continuous Improvement & Market Research

• Analyze social media and campaign performance metrics to recommend actionable improvements.
• Monitor real estate market trends and competitor strategies to keep content fresh and innovative.

Core Skills:

• Exceptional copywriting, copywriting frameworks (AIDA, PAS), and scriptwriting skills.
• Deep understanding of social media algorithms, platform behaviors, and audience targeting.
• Ability to translate complex technical and real estate data into engaging, customer-centric marketing messages.
• Working knowledge of SEO best practices for digital and web content.
• Strong organizational skills with the ability to manage multiple projects, meet tight deadlines, and adhere to a strict content calendar.
• Proactive mindset with a keen eye for industry trends and market insights.

Qualifications & Requirements:

• Bachelor's degree in marketing, Mass Communication, Arabic Language, or a related field.
• 3 Years of Proven professional experience in copywriting and content creation, preferably within the Real Estate sector.
• Mastery of Arabic (written and editorial) with a strong command of English.

To apply, please submit your Portfolio and CV.