نادك تعلن عن وظيفة مدير التسويق التجاري في الرياض

JOB PURPOSE:

Developing and executing manage trade marketing activities across all relevant channels, ensuring alignment with brand strategy and sales objectives. The role is responsible for implementing channel specific plans, driving in-store visibility, and supporting the sales team in delivering growth in market share, volume, and value. The Manager - Trade Marketing acts as a bridge between marketing and sales, translating brand strategies into effective trade executions, while monitoring performance, managing budgets, and fostering collaboration with internal and external stakeholders.

KEY ACCOUNTABILITIES:

Strategic Contribution

• Support the annual business plan and targets and comply with the strategic agenda of the Sales & Distribution / Trade Marketing to deliver Nadec's vision and mission.
• Support the strategy into operational business plans for the Sales & Distribution / Trade Marketing lead the performance and execution of those plans to achieve functional objectives and deliver the Company’s strategy.

Leadership

• Manage the activities of the Sales and distribution / Trade Marketing team to ensure that all work is carried out efficiently, in line with the strategic project management plans, policies, and procedures.
• Build and lead a motivated, engaged, and competent team, by setting priorities and objectives, managing performance, and providing ongoing feedback and coaching to meet the functional challenges and goals.
• Serve as a role model to ensure employees’ awareness and commitment to Nadec's vision, mission, values, fundamentals, and corporate strategy to establish a highly engaged and motivated team and continuously improve performance.

Budgeting

• Lead the preparation of the department budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized upon.

Core Accountabilities

• Assist in designing category trade plans by channel, aligned with brand strategy, to support the achievement of market share targets in volume and value, and to optimize distribution.
• Support the translation of category business needs into actionable trade programs that generate value and profitability for NADEC.
• Coordinate with below-the-line (BTL) agencies to develop and implement point-of-sale materials, ensuring alignment with brand guidelines and timely market execution.
• Contribute to the development and execution of a promotion calendar in line with corporate guidelines and best practices to ensure ROI optimization.
• Monitor competitor activities in the trade environment and gather relevant intelligence to support the development of competitive responses and proactive plans.
• Support the formulation of tailored sales solutions through analysis of market trends to help safeguard and grow market share and brand equity.
• Analyze historical sales data and channel trends to support forecasting and ensure supply continuity across all relevant trade channels.
• Prepare Monthly and Weekly category activation plans in alignment with the approved strategy.
• Conduct 1 market (KSA/GCC) visit per month and submit reports outlining key insights, opportunities, and challenges.
• Supervise and support junior trade marketing team members to ensure effective execution of trade plans.
• Promote a culture of collaboration and performance within the trade marketing team.

Collaboration:

• Liaise closely with sales, marketing, and product teams to align trade marketing initiatives with broader commercial goals.
• Work with retail partners to execute joint promotions and in-store marketing programs.
• Assist in the planning and execution of trade incentives and visibility campaigns to boost sales and brand exposure.
• Leverage sales and consumer data to inform trade marketing strategies and adapt plans accordingly.
• Track and manage allocated trade marketing budgets efficiently and report variances and performance against plans.
• Build and maintain strong working relationships with trade customers, distributors, and retail partners.
• Support the negotiation and execution of trade deals and collaborations.
• Monitor trade marketing performance through KPIs and suggest improvements based on data and results.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Education and Certifications

• Bachelor’s Degree is required in Marketing or related field.
• Master's Degree or professional certificate is preferred.

Experience:

• 5-7 years experience in trade marketing, preferably in a senior management role.
• Excellent understanding of market dynamics, consumer behavior, and industry trends.