بوبا العربية تعلن عن وظيفة مدير رؤى العملاء والسوق في جدة

To execute insight programs that inform marketing through intelligence on Brand Affinity, Social Marketing, Product, Price, and Network Dynamics, and Insurance Marekt / Competitive Positioning. The role also drives Custom Research Innovation, ensures timely delivery of Brand Health and Market Intelligence, and manages Power BI dashboards across multiple data sources.

Key Accountabilities:

1- Brand Affinity Measurement Execution/ Reporting:

• Oversee execution of this tracking research and ensure timely and high-quality delivery of monthly brand KPIs.
• Conduct quality reviews to identify data gaps and recommend strategic actions.
• Perform parallel listening of 30-40 monthly interviews to validate Health Tracker insights.
• Ensure sampling robustness by monitoring demographic quotas and adjusting as needed.
• Maintain and update monthly databases for Brand Health
• Prepare Snapshot and Comprehensive reports in excel and PowerPoint. 

2- Market Intelligence:

• Execute and update market intell program covering Network, Products, and Digital capabilities.
• Review 15-20 websites of competiton PMIs or product categories on a monthly basis and update Market Intell reports.
• Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
• Prepare competitive intel reports for Digital, Corp, SMEs

3- Price Intelligence/ Lapse Research:

• Manage 3rd party to execute Price Intelligence research.
• Review Price Intell communication
• Prepare and update Price benchmarking database
• Review the results (Brand Health, Market Intelligence and Lapse studies) and prepare comparative reports for(Brand Health, Market Intelligence and Lapse studies
• Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons.
• Ensuring accuracy of numbers of(Brand Health, Market Intelligence and Lapse studies

4- Social Media Marketing Performance Monitoring / Intelligence.:

• Track and analyze performance metrics across major social platforms (e.g., engagement, reach, sentiment).
• Conduct weekly reviews of paid and organic campaign effectiveness.
• Monitor competitor activity and emerging trends using social listening tools.
• Collaborate with digital and brand teams to align insights with campaign goals.
• Develop and maintain APIs to fetch data from top 10 social media platforms for automated reporting.
• Maintain and update Power BI dashboards for real-time social media intelligence

5- Budgets / Vendor Management:

• Prepare, Monitor, and control research budgets
• Supervise, & Monitor Vendors

• 5+ Years in Quantitative market research and Market Intelligence.
• A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution
• Strong analytical skills with the ability to identify correlations and commonalities
• Strong reporting writing skills / ability to craft insights from raw data
• Hands on experience in insight generation and data mining
• Strong Power BI / DAX capabilities / Working knowledge of API development
• Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word
• Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred)
• Experience in Continuous research type will be a plus.
• Profecient in both Arabic and English language (written & verbal)
• Ideally FMCG and Service experience

Social Science, Business Administration, Industrial Engineer, Marketing preferred