Remain Medical Group تعلن عن وظيفة رئيس تسويق في الرياض السعودية

We are seeking a commercially driven Head of Marketing to lead the marketing function across our healthcare and aesthetic-clinic operations. This is a leadership role responsible for brand growth, patient acquisition, revenue performance, digital marketing, and developing a high-performing marketing team.

Key Responsibilities:

• Develop and execute the group’s marketing strategy in line with business and revenue objectives.
• Lead patient-acquisition, retention, and reactivation strategies across all branches and services.
• Translate revenue targets into measurable marketing plans, campaigns, and channel-level KPIs.
• Manage the annual marketing budget and allocate spending based on performance and return on investment.
• Lead digital campaigns across Meta, Google, TikTok, Snapchat, SEO, and other relevant channels.
• Monitor campaign performance, cost per lead, booking rate, patient-acquisition cost, conversion rate, and marketing-generated revenue.
• Ensure accurate tracking and attribution from advertising leads through appointments, visits, and completed sales.
• Develop marketing plans for new branches, medical services, physicians, seasonal campaigns, and promotional offers.
• Strengthen the group’s brand positioning and maintain consistent communication across all channels and branches.
• Oversee social media, content production, creative design, website performance, CRM campaigns, and online reputation.
• Manage patient-retention initiatives, loyalty programs, database segmentation, and automated communication campaigns.
• Conduct market, competitor, pricing, and patient behaviour analyses to identify growth opportunities.
• Work closely with Operations, Medical, Sales, Call Centre, Finance, and IT teams to improve the complete patient journey.
• Lead, develop, and evaluate the internal marketing team and external agencies.
• Establish clear departmental KPIs and provide regular performance and revenue reports to senior management.
• Manage agencies, media partners, influencers, and other marketing suppliers while maintaining quality and cost control.
• Ensure all medical and promotional content complies with company policies and applicable Saudi healthcare advertising requirements.
• Protect the organisation’s reputation and ensure professional management of reviews, feedback, and digital communications.
• Perform other related responsibilities assigned by senior management.

Required Qualifications and Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A postgraduate qualification is an advantage.
• Minimum of 7 years of progressive marketing experience, including at least 3 years in a marketing leadership role.
• Proven experience managing performance marketing, brand strategy, budgets, teams, agencies, and multi-channel campaigns.
• Strong commercial understanding and demonstrated ability to connect marketing activity with bookings, sales, and revenue.
• Experience within healthcare, medical centres, aesthetic clinics, or other multi-branch service businesses is strongly preferred.
• Strong knowledge of paid media, CRM, analytics, SEO, content strategy, and conversion optimisation.
• Experience with platforms such as Google Analytics, Google Ads, Meta Ads Manager, CRM systems, and reporting dashboards.
• Strong leadership, analytical, communication, negotiation, and project-management skills.
• Professional proficiency in Arabic and English.
• Experience in the Saudi market is strongly preferred.

Key Performance Indicators:

• Marketing-generated revenue
• Qualified leads and confirmed bookings
• Patient-acquisition cost
• Lead-to-booking and booking-to-visit conversion rates
• Return on advertising spend and overall marketing ROI
• Patient retention and reactivation
• Branch and service-line revenue growth
• Budget utilisation and campaign profitability
• Brand visibility and online reputation
• Marketing-team and agency performance