وظيفة أخصائي اتصالات العلامة التجارية شاغرة لدى Ghithaa | غِذاء في جدة

Key Accountability Areas & Activities

Brand Strategy, Positioning & Identity

• Define and executes holistic brand positioning, campaign messaging frameworks, and long-term brand equity strategy.
• Establish, update, and govern comprehensive Brand Guidelines across all channels, ensuring consistent visual and verbal identity across online and offline touchpoints.
• Lead creative direction and copywriting standards for masterbrand campaigns, seasonal activations, and tactical promos.

In-App Visual Experience & Product Branding

• Own the visual branding strategy for the core app experience, driving the end-to-end design and rollout of seasonal themes, splash screens, banners, and promotional tiles.
• Partner directly with Product and UI/UX design teams to establish visual design systems for new product features, loyalty programs and sub-brands.
• Ensure feature launches align with master brand design principles and offer intuitive, visually engaging user journeys.

Integrated Media Planning & Execution

• Translate brand objectives into multi-channel media strategies, defining channel roles, targeting parameters, and budget allocations tailored to customer conversion journeys.
• Oversee media execution and technical setup, including deep-linking, attribution modeling, campaign naming conventions, and tracking taxonomies.
• Optimize the total media mix across paid social, performance channels, OOH, and influencer marketing, ensuring maximum ROI and brand efficiency.

Creative Production & Agency Management

• Manage creative, media, and PR agencies setting clear creative briefs, review processes, production timelines, and quality benchmarks.
• Oversee the end-to-end production of digital, video, print, and out-of-home (OOH) assets, balancing creative excellence with turnaround speed.
• Streamline cross-functional feedback workflows between internal marketing stakeholders, product teams, and external agency partners.

Performance Monitoring, Brand Analytics & PR

• Track and report on core brand-health metrics, including Top-of-Mind (TOM) awareness, Consideration, Brand Preference, Brand Lift, and Share of Voice (SOV).
• Monitor campaign execution, pacing, and budget run rates in real time to optimize performance and reallocate spend dynamically.
• Oversee organic brand communications, PR announcements, and brand reputation initiatives to maintain a strong public narrative.

Strategy, Budget & Team Leadership

• Align Brand & Communications goals with divisional OKRs and overarching business targets.
• Own and manage the brand communications budget, ensuring optimal resource allocation and accurate financial forecasting.
• Mentor and manage direct reports, establishing high-performance standards, operational workflows, and continuous development opportunities.

Qualifications

• Minimum of 3 years experience in brand management, integrated communications, creative direction, and media strategy (preferably in tech, e-commerce, or QSR/delivery platforms).
• Proven track record in defining visual identities, leading creative production, and managing product design alignment.
• Strong expertise in full-funnel media planning, budget split modeling, attribution, and deep-linking integration.
• Demonstrated experience managing creative and media agencies with clear operational rigor.