وظيفة منشئ محتوى شاغرة لدى 51Talk في الرياض

Role Overview

We are looking for a creative and hands-on Content Specialist with strong experience in content creation, copywriting, and social media content development to join our Saudi team.

This role is ideal for someone who understands the Saudi audience, culture, trends, and digital content landscape, and can independently develop engaging, locally relevant content for an English learning platform.

You will be responsible for developing Saudi-first content across digital and social media channels, from generating content ideas and writing copy to working with designers and video creators to bring content concepts to life.

Key Responsibilities

1. Content Creation

• Develop engaging and relevant Arabic and English content for social media, digital campaigns, promotional materials, and other marketing channels.
• Generate creative content ideas based on Saudi consumer interests, local trends, cultural moments, and audience behavior.
• Develop content concepts, themes, storylines, and creative angles for different platforms and campaigns.
• Adapt global or regional content into Saudi-first content that feels natural and relevant to the local audience.
• Create short-form content including social media posts, captions, campaign messages, promotional copy, and other digital content.
• Develop content that is engaging, relevant, and suitable for the target audience.

2. Copywriting

• Write high-quality Arabic marketing and social media copy for campaigns, advertisements, promotional materials, landing pages, and digital channels.
• Localize and adapt content rather than directly translating English content.
• Develop compelling headlines, hooks, taglines, calls-to-action, and promotional messages.
• Demonstrate a strong understanding of Saudi Arabic, local expressions, cultural nuances, and communication styles.
• Edit and refine content to ensure clarity, creativity, accuracy, and consistency.

3. Social Media Content

• Develop content ideas and plans for key social media platforms.
• Monitor Saudi social media trends, popular topics, conversations, and competitor content to identify new content opportunities.
• Create timely and engaging content based on current trends and audience interests.
• Work with designers and video editors to develop visual and video content based on written concepts and creative ideas.
• Review final creative materials to ensure they effectively communicate the intended message.

4. Creative Development

• Take content ideas from concept to final execution.
• Prepare creative briefs, copy, references, and content direction for designers and other creative resources.
• Participate in brainstorming sessions and contribute new creative ideas.
• Work closely with designers, video editors, and other team members to develop social media and campaign assets.
• Manage multiple content deliverables while maintaining quality and meeting deadlines.

5. Content Performance & Optimization

• Monitor content performance and audience engagement to understand what resonates with the Saudi audience.
• Use performance insights and audience feedback to improve future content.
• Test different content formats, creative approaches, messaging styles, and hooks.
• Stay updated on social media trends, emerging content formats, and content creation best practices.

Requirements

• 3-5 years of hands-on experience in content creation, copywriting, social media content, creative marketing, or related roles.
• Strong portfolio demonstrating actual content creation and copywriting work, particularly for social media and digital platforms.
• Strong understanding of the Saudi audience, culture, trends, and digital content landscape.
• Fluent Arabic, preferably with strong knowledge of the Saudi dialect, with strong English communication skills.
• Proven experience writing Arabic marketing and social media content, rather than simply translating English content.
• Strong creative writing, storytelling, and content development skills.
• Hands-on experience creating content for social media platforms and digital campaigns.
• Experience working with designers, video editors, or creative teams to turn ideas into final content.
• Ability to independently develop content from idea → copywriting → creative development → final output.
• Strong awareness of current Saudi social media trends and audience behavior.
• Strong attention to detail and ability to adapt content for different platforms and audiences.
• Experience in EdTech, education, technology, consumer brands, or other B2C businesses is a plus.
• Content portfolio / writing samples are required.