الاستراتيجيات والتخطيط | Strategy & Planning

We are looking for a Strategy & Planning Manager to lead the development of marketing strategies and plans, translating business objectives into clear, actionable, and measurable initiatives while leading teams and driving strategic direction.

Key Responsibilities:

• Lead the development of marketing and advertising strategies aligned with business objectives.
• Develop paid media strategies, including channel selection, audience targeting, budgets, objectives, and KPIs.
• Lead campaign and initiative planning from ideation through execution and performance measurement.
• Analyze market trends, competitors, audience behavior, and performance data to identify opportunities and develop strategic recommendations.
• Translate business and client objectives into clear strategies and actionable plans.
• Lead the development of strategic briefs and guide creative, content, and performance teams to ensure alignment with the overall strategy.
• Review campaign performance, identify key insights, and provide actionable recommendations.
• Develop testing frameworks for audiences, messaging, creatives, and channels, and evaluate their results.
• Oversee strategic and performance reporting and present insights and recommendations to clients and stakeholders.
• Manage priorities, resources, and budgets related to marketing and paid media plans.
• Lead, mentor, and develop the Strategy & Planning team.
• Build and improve planning frameworks, processes, and methodologies to enhance efficiency and consistency.
• Collaborate closely with Account Management, Creative, Content, Media, and Performance teams to ensure effective execution of strategic plans.
• Stay up to date with market trends, digital platforms, and emerging opportunities to continuously improve strategic planning.

Requirements:

• Strong experience in marketing strategy, planning, or digital marketing, preferably within an agency environment.
• Proven experience in team leadership and managing multiple projects or initiatives.
• Strong understanding of digital marketing, paid media, and performance KPIs.
• Strong analytical skills with the ability to translate data into actionable insights and strategic decisions.
• Experience developing marketing strategies, annual plans, campaign strategies, and go-to-market plans.
• Excellent presentation and communication skills, with the ability to present strategic recommendations to senior stakeholders and clients.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent leadership, prioritization, problem-solving, and decision-making abilities.
• Proficiency in Excel / Google Sheets and PowerPoint / Google Slides; familiarity with analytics and dashboarding tools is a plus.